Press Release Summary = The most important tip to keep in mind is that it is quality, not quantity that is important when it comes to linking up. Think about your demographic and then solicit those links that are relevant to your target audience. The more play the links get, both on your site and your link on relevant other sites, the better your ranking. The better your rank, the more visible you are on the web, and the more traffic you will attract as a result. With this free way of increasing traffic to your site, linking seems a silly thing not to do. By the way, now that I've stressed the importance of quality, note that quantity is not to be neglected, so get cracking!
Press Release Body = Allison Hope
I. To Link or Not to Link? (Actually Just Take My Word for It and Link)
So what's the big fuss over linking? Is it important to the success of your site? What is the difference between good and bad linking?
Mannix Marketing Inc., a full service Internet marketing company, points out that "The Web is built on links". Links increase your search engine ranking, help you connect to the larger web, and provide additional resources for your visitors. When you approach links with this in mind, you immediately can see how important it is for linking to be a priority in your marketing plans.
Perhaps most importantly, you want to make sure that you are choosing the right links to include on your site and are soliciting the right outside sites to place your URL on. The more links that people click on, the more play your own site will get. That means that including extraneous links just to increase the number of links will not necessarily increase your ranking on the web.
II. How To Make Your Site Chock Full o' Links
One good way to solicit new links is to check out the sites that you would like to link to. Aim for sites that offer products and services that reach a similar demographic to yours. Make a note of the links that they have on their site - and place it somewhere visible on your desk! The links that you see on sites that are similar to yours are good targets for you to come into contact with. Also keep an eye on where they put their links - are they accessible from the homepage or are they buried within the site? Is there a navigation bar item that takes you to a links page? What types of links do they include and how many? These rhetorical questions are a good way to learn about how other sites do linking and may provide some tips for you when setting up your links. A good apprentice must learn from not one but many masters after all.
Compile an email or phone list of all of the sites you'd like to post your URL on and/or link to from your site and compose a pitch to trade links. Often, if your site is offering something that the visitors to related sites might find useful, the host will be happy to trade links with you. This is a great way to build up your links and create rapport with others in the same or similar industry.
III. Link Usage Applied to Search Engine Optimization
When you do start to exchange links with other sites, make sure you are including optimal keywords so that search engines can pick it up and locate your site easily. Think about how to best describe your site in a couple of words and include that text with your link. The path to becoming a good SEO specialist is paved in anchor text, keywords that are hyperlinked back to your site. As a reference point think about what search terms people might use in Yahoo! or Google to find sites like yours. A nifty resource to accomplish this is Yahoo!Search's Keyword Selection Tool (scope it out at http://searchmarketing.yahoo.com/rc/srch/).
Portals are not necessarily good sites to create or to include your link on while link farms are a definite no-no. They suffer from no content and sometimes lack of organization (often they do not have specific themes). That means that they do not attract a returning audience - or any initial audience for that matter. Often, these sites do not last long and dead links are trouble as they are false leads for users and wasted time spent trying to solicit them.
IV. Measuring the Success of Your Linking Campaign
Some excellent free resources that may help guide you once you've started linking are the link popularity check, search engine saturation, and keyword verification. All of these can be tested at Marketleap, at http://www.marketleap.com/publinkpop/. These tools monitor your URL as it exists on the vast Web universe. You can test the results of your linking efforts by using the aforementioned tools to gauge how linking has made your site more visible to major search engines. Try different types of linking and check back with Market Leap to see how your efforts improve your search engine ranking.
The most important tip to keep in mind is that it is quality, not quantity that is important when it comes to linking up. Think about your demographic and then solicit those links that are relevant to your target audience. The more play the links get, both on your site and your link on relevant other sites, the better your ranking. The better your rank, the more visible you are on the web, and the more traffic you will attract as a result. With this free way of increasing traffic to your site, linking seems a silly thing not to do. By the way, now that I've stressed the importance of quality, note that quantity is not to be neglected, so get cracking!
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Contact Details = e-mail: connectthrueditor@gmail.com Allison Brown ConnectThru.com PO Box 881 New York, NY 10156
2025
